I specialize in creating design that scales across a variety of media, also known as integrated identity design.  This can include custom illustration, hand lettering, photography and typography, integrated as a design theme for use across digital media and assorted printed matter.  I have two styles of work:  a clean, conservative style, and an illustrative, playful style.

  • Logo design
  • Integrated Identity design
  • Print design:  illustration, hand lettering, typography and layout for
    • Integrated Identity
    • Posters
    • Flyers
    • Postcards
    • Brochures
    • Calendars
    • T-shirts
    • Pins
    • Stickers
    • Labels
    • Business cards and stationary
    • Programs/Catalogs
    • Publication Design
  • Website design:  information architecture, site development, and layout for websites ranging from static HTML/CSS to WordPress (CMS).


Resume link:  RobertaHoffman_March2017resume0


Freelance clients

  • Murdoch Architects.  Baltimore, Maryland.
  • MAWMR – Mid-Atlantic Women’s Motorcycle Rally, 2017.  Baltimore, Maryland.
  • Segerstrom Cellars, Lorne and Runda Segerstrom. Chesterfield, New York.
  • Amani Event Center. Beltsville, Maryland.
  • Profiles – contract assignments. Baltimore, Maryland.
  • Baltimore Metro Chapter of the Harley Owners Group. Baltimore, Maryland.
  • Prodigal Altar Boy Films, Calvin Thomas. Baltimore, Maryland.
  • MRCDC: Mount Royal Community Development Corporation. Baltimore, Maryland.
  • GEDCO Homes, a subsidiary of GEDCO, Stephen Grant. Baltimore, Maryland.
  • Midtown Academy. Baltimore, Maryland.
  • Historic Mount Royal Terrace Association. Baltimore, Maryland.
  • Promotional Edge, Michael Spranger. Danville, California.
  • New Beginnings Christian Center, Pastor Bell. California.
  • Countertop Studio. Cupertino, California.
  • F. Rodgers Insulation, Inc. Antioch, California.
  • City of Hercules. Hercules, California.
  • Citigate. San Francisco, California.


Clients served with C-Bridge Internet Solutions:

  • The Economical Insurance Group. Canada.
  • Downstream Energy. Houston, Texas.
  • Seagate. California and Denver, Colorado.
  • Frost Bank. San Antonio, Texas.
  • Chevron. San Francisco Bay Area, California.
  • C-Bridge Internet Solutions. San Francisco, California.


Clients served with First Consulting Group:

  • Reliance Trust Company
  • Catholic Healthcare West. California.
  • MedPartners. Orange County, California.
  • Kaiser Permanente. Oakland, California.