Design Brief: Uniting Diverse Artists 2014-2018 Branding and Website Design and Development

Objective:
To support The Midtown Academy’s annual Art Exhibit & Silent Auction over four consecutive years, I designed and developed a series of responsive websites that celebrated the creativity of diverse local artists while promoting community engagement and fundraising efforts. Each year, I collaborated with the event team to evolve the visual identity, aligning with changing themes and venues—from Midtown Academy to local art galleries including MICA and Jordan Faye Contemporary.

Key Contributions Across All Projects:

• Developed consistent event branding and logos tailored to each year's theme and venue

• Designed and coded responsive websites in HTML and CSS to promote the event and facilitate engagement

• Built artist galleries with detailed bios and artwork descriptions

• Implemented contact forms enabling pre-bid participation

• Designed supporting print materials including mailers, flyers, and auction catalogs

• Ensured usability and visual consistency across digital and print touchpoints

Client: The Midtown Academy, Baltimore, MD

Timeline: October 2014 – April 2018

Collateral: Branding and logo design, Website design and development (HTML and CSS), print design (mailers, flyers, catalogs)

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