Approach

I design logo and visual identity systems for literary organizations, cultural nonprofits, and creative practices—helping them articulate who they are and how they show up in the world.

 A strong identity provides clarity and continuity across contexts: print and digital, formal and informal, present and future. My approach focuses on building visual foundations that are conceptually grounded, typographically sound, and flexible enough to grow with the organization over time.

Logo Design & Identity Foundations

• Core marks and identity elements designed for clarity, tone, and long-term use.

Logo Variations & Applications

• Thoughtful logo adaptations (horizontal, stacked, icon-based where appropriate) to support real-world use across formats.

Typography & Hierarchy

• Type systems that reinforce brand voice, readability, and organization character.

Visual Language & Assets

• Guidelines for imagery, graphic elements, and layout principles that reinforce recognition over time.