Bozzuto Greene Art
Client: Bozzuto Greene Art, Robin Bozzuto and Lexie Greene, Lutherville, MD
Scope: Website redesign, information architecture refinement, e-commerce integration, visual system standardization
Role: Design, UX, front-end implementation
Platform: Squarespace 7.1
Timeline: June-September 2021
URL: bozzutogreeneart.com
Context: Bozzuto Greene Art represents contemporary artists and exhibitions, requiring a website that could balance curatorial presentation with practical e-commerce functionality. The existing Squarespace site needed refinement to better support artwork sales, clarify navigation, and present artists and exhibitions in a more cohesive and professional manner.
The Challenge: The site needed to showcase a diverse roster of artists and available works while remaining easy to navigate and maintain. Visual inconsistency and underdeveloped e-commerce functionality made it difficult for visitors to focus on the artwork or confidently engage with purchasing options.
The Solution: I redesigned and updated the existing Squarespace site to create a clearer, more unified system for presenting artists, exhibitions, and available works. The refreshed site emphasizes consistency, usability, and visual restraint, allowing the artwork itself to remain central while supporting direct sales and ongoing updates.
Key design decisions included
Standardized, curated presentation system
Artwork layouts, image proportions, typography, and page structure were unified to create a cohesive viewing experience across artists and exhibitions, reinforcing the gallery’s curatorial voice.
Improved information architecture
Navigation and page structure were refined to clearly separate artists, exhibitions, and available works, making content easier to explore and understand.
Distinct purchase pathways
Separate pathways were established for works available for direct purchase and works requiring gallery inquiry, supporting both e-commerce transactions and relationship-based sales without exposing price where inappropriate.
What This Project Demonstrates
Designing gallery websites that balance curation and commerce
Refining existing platforms rather than rebuilding unnecessarily
Creating systems that support both artists and collectors
Applying restraint and structure to elevate visual content
Improving usability with compromising aesthetic integrity
