Uniting Diverse Artists - Annual Art Exhibit & Silent Auction
Client: The Midtown Academy, Baltimore, MD
Scope: Event branding, website design and development, artist gallery systems, print collateral
Role: Brand design, visual systems, front-end development, content structure, print design
Platform: Custom HTML/CSS (responsive)
Timeline: October 2014 – April 2018 (four annual events)
URL: No longer active
Context: Uniting Diverse Artists was an annual community art exhibit and silent auction supporting The Midtown Academy. Each year featured a new theme and venue—ranging from the school itself to partner galleries such as MICA and Jordan Faye Contemporary—requiring a flexible visual and technical approach that could evolve year over year.
The Challenge: Each event needed a distinct identity while maintaining continuity across multiple years, artists, and venues. The website had to showcase diverse artists and artwork, support fundraising efforts, and remain accessible and engaging for a broad community audience.
The Solution: I designed and developed a series of responsive, custom-coded websites paired with cohesive branding and print materials. Each year’s site featured structured artist galleries, detailed bios, and artwork views, along with contact forms that supported pre-bid inquiries for the silent auction.
Key Design Decisions Included:
Developing adaptable branding systems that could shift annually while remaining recognizable
Structuring artist galleries for clarity and equal representation
Designing responsive layouts optimized for both gallery browsing and event promotion
Integrating web and print materials into a unified visual system
The Result: The event series ran successfully for four years, supporting ongoing fundraising efforts for The Midtown Academy. While outcomes were driven by many factors, the websites and branded materials contributed to consistent visibility, artist engagement, and audience participation year over year.
What This Project Demonstrates
Long-term thinking across multi-year design systems
Experience designing for artists, exhibitions, and fundraising contexts
Early front-end development expertise paired with visual design
Integrated web and print storytelling
